
American Express card members can now receive daily deals, sent via the companys iPhone application and based on purchase history and location. Initially, the deals program will be in pilot mode with offers concentrated in New York and Los Angeles.
Launched Monday afternoon, the “My Offers” feature competes with the likes of Groupon and LivingSocial the largest players in the daily deals market but without the hassle of having to purchase a coupon, and returning it when doesn’t get redeemed.
“In an increasingly crowded marketplace, where consumers are bombarded with daily deals, we saw an opportunity to help our Cardmembers save time as well as money by curating meaningful offers for them,” said Josh Silverman, president of the U.S. consumer s
